It only says “Coffee Scale” on the box. Also sometimes referred to as the Shopee Scale, though I bought mine through Lazada, the “Hello” scale is my first scale to have a built-in timer. I would have loved to tell you I thought hard about buying this, even weighing in on the Pros and Cons, but it wasn’t. I was in Lazada during the 8.8 sale to buy a replacement aircon unit and this scale was suggested to me during checkout. My first scale, that small chrome bugger, had a bit of water damage. Though it still eventually worked again, I reckoned a new scale would be a good idea as a backup plan.