Does instant coffee really taste inferior to brewed coffee? I talked extensively about the quality of beans and the instant coffee manufacturers not caring about taste as long as they sell a lot. For actual coffee fanatics (I do not consider myself as one), the difference will be pronounced. But how about average Joes like us?
Let’s keep this within the bounds of the mass-produced, instant coffee brands that majority of the population drink (probably every day), shall we. You can argue that there are the “premium lines” that these instant coffee producers have that are supposed to be better (and thus more expensive). To me, though, that’s most probably just marketing and it’s almost the exact same ingredients there.
Of course it’s coffee, coffee beans were brewed with hot coffee and then processed (by processed I mean it was dried) eventually leading to the powder/granules we all know. Therefore, that popular instant coffee company’s tag line a while back that there’s were made from “real coffee beans”? That’s a load of crap.
But considering it as actual Kape goes deeper than that. Three levels deep in fact: Continue reading “Instant Coffee, is it Kape?”