Everyone has their own definition of success. Most of these involve money. Everyone needs money. Money makes our lives comfortable; Money enables us to enjoy the things we love; Money makes the world go round. “I’m successful because I have an iPhone 11 Pro Max”; “I’m successful because I drive an SUV” (or a luxury car but SUV is more relatable); “I’m successful because I can travel wherever I want” – you get the point.
Cheesy title aside, here’s a feature on a café within Cubao that isn’t fronted by a mermaid – Hustle Café. Anyone familiar with the Araneta Center area will get what I mean. It’s full of big chain brands, including cafes. Why do you need four mermaids in such a small area anyway?!
I know it seems like a risk to put up a café/coffee shop within this area but believe me, if you put up a specialty coffee shop in the middle of all these players, your shop’s going to have an immediate draw. The area’s so saturated with second wave shops, always full of (mostly noisy) people, that a calm spot that doesn’t offer frappe’s would be a welcome change. I digress… Continue reading “I needed a break, so I Hustled”