Cheesy title aside, here’s a feature on a café within Cubao that isn’t fronted by a mermaid – Hustle Café. Anyone familiar with the Araneta Center area will get what I mean. It’s full of big chain brands, including cafes. Why do you need four mermaids in such a small area anyway?!

Jender, my man, you make a great cup of coffee.

I know it seems like a risk to put up a café/coffee shop within this area but believe me, if you put up a specialty coffee shop in the middle of all these players, your shop’s going to have an immediate draw. The area’s so saturated with second wave shops, always full of (mostly noisy) people, that a calm spot that doesn’t offer frappe’s would be a welcome change. I digress… Continue reading “I needed a break, so I Hustled”