Let’s be real: I spend money on coffee and coffee equipment all so I can make coffee at home that I either like to drink or try coffee I’ve never had before – because I am staying at home and there is a dearth of specialty coffee shops here in Cainta. Will most of you like the coffee I make? I don’t think so. Do I like it? I can drink it, so yeah. Should I sell you an online course on how to make coffee? Of course not.

Fake Gurus, I don’t like them. When someone is telling you that you can be as rich as them (mostly a message delivered along with sporsts cars or walking around somewhere obviously posh) and that the first step is to pay for their course/webinar, most often than not they’re these types of people. I don’t like them because they abuse positivity, and some of them prey on people by enticing them with the promise of big and fast earnings all for their own gain.

Most of them market themselves to be an expert in something yet are so vague about what they’re an expert on. They’ll be peddling “secrets to success” that they are gracious enough to “share” to people, but only if they show they are committed to it by buying their course or subscribing to their webinar. Since we’re on the topic of these so-called “secrets to success”, according to Coffeezilla some of these “secrets” can be found for free on the internet. They’ll say that the normal price will be something so expensive it should be criminal, but if people avail it now they can get a hefty discount – so people won’t question that the discounted price is still unreasonably high (call to action, urgency). And do not get me started on the upsell.

It’s always anchored on “mindset”, and what I hate about that is that some would even go as far as to say that you should blame yourself if you fail simply because you didn’t have the proper “mindset”. Like if you lost your job during a pandemic, with economies just barely hanging on, it’s your fault because you worried too much and thus lost your job – we’re in an effin’ pandemic.

I am not completely against seeking mentorship, to some extent that is important, but you can’t just rely on that. There are plenty of factors to achieving success and it’s different per person. There’s also the need to have to rely to just sheer luck. You can try to lessen your reliance on luck with skills development and training, but you can’t absolutely zero that out. There is no formula to success. You may feel inspired and energized listening to motivational productions (music does so much to ramp up the message being delivered), but unless you actually start doing something nothing’s going to happen.

Imagine if I claim that I can help you make the best coffee simply for a low price of Php 2,299 (down from Php 6,499) for three sessions and those three sessions consist solely of me telling you about James Hoffman’s, Scott Rao’s, and Tetsu Kasuya’s V60 methods claiming they were my own. I can even go on to say that to really make coffee as good as mine quicker is by buying my V60 kit, that I somehow price higher than normal market prices. And to hook you on to it is because I’ll post a video spewing some insprirational stuff while my coffee gear (most especially that overpriced kettle) is somehow framed perfectly in the background. It will be beneficial to me, but it definitely will be destructive to others.

What will be my claim to why you should pay me to tell you how to make good coffee? That I write stuff in this here blog? That I have a coffee table that’s literally just for coffee? That I have an overpriced electric pourover kettle? I just started brewing at home seriously in 2020. I make coffee at home, I write about coffee (or vaguely related to coffee at times), what I know about making coffee to some extent are related to stuff I’ve seen online or asked from followers.

Now, I don’t really think I have enough influence to even attempt to do that but when you look at it, those fake gurus most of the time shouldn’t either, but because people see the lifestyle they want to live then they assume they know what they’re doing. It’s peddling something basic, that you can learn for free on the internet, but being sold to you because they make you think they’re an expert by pandering to your desires.

Again, there is some value in learning from somebody who is an expert in something. If it’s an event for someone renowned for something I want to achieve for myself or just simply someone I really like and want to get inspiration from, I can drop money for that. I cannot stress this enough, please apply at least an adequate level of scrutiny before parting ways with your hard-earned money.

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