thoughts with kape

Writing about Coffee without writing about Coffee

I’m an Apple Fanboy, so much so that I wrote a post about it on this here blog. I’m such a fanboy that I actually do watch the Apple TV+ series such as The Morning Show, Mythic Quest, Servant, and now Ted Lasso. Google Ted Lasso and you’ll see a bunch of positive reviews about it which it rightfully deserves – it’s fun to watch and beautifully shot. My favorite episode so far has been Episode 3 “Trent Crimm: The Independent”. There is not an ounce of coffee mentioned in this episode (though there is a scene with massively spicy Indian Food), but somehow, I’ll still write about it in a coffee blog.

See I have had this coffee blog for two years now, and it is only for about the past couple of months that I’ve had consistent search engine hits on my posts. The traffic is mostly coming from two posts, both feature the Timemore Chestnut C2 manual coffee grinder. The reason I didn’t have any consistent search engine hits prior to these posts, is that I didn’t really write about coffee, innit? Don’t believe me? I wrote a piece about American Football and then tied it up to coffee by talking about the diet of a famous football player.

So why did I create a coffee blog? That’s because I like to write, and I also like coffee. And to be honest, I like trying to stretch connecting coffee to some of the topics I want to talk about on that particular week. Like coffee and Inglorious Basterds or coffee and education and how it’s used (or not used) by politicians.

Now, it’s not that I don’t want to talk about coffee stuff. It’s just that I’m not really well versed about coffee. I’ve only started brewing coffee at home consistently five months ago, I can barely discern the flavor notes in the beans, and I have never gone through any coffee-related training/workshop. I’m not comfortable writing about those things unless I actually do a deep dive. Having a full-time job and trying to research really isn’t easy. What I do know, is experiencing and appreciating (at least generally) coffee. For example, my effort to try to write what I hope is a relatable three-part series about the cons of Instant Coffee is a way to get people thinking about trying specialty coffee.

I am thankful that I am getting more blog traffic now, without really needing to promote the articles (also the little revenue I am getting per view because of the ads, though I don’t think ads from the Philippines are being run). However, it’s really being able to write about what I want to write about, and having people read it (at least I hope they do) – that actually is really satisfying. I do not want to take that for granted, and I also do not want to lose relatively easy access to good coffee so I keep writing how I prefer it and what it means to me and possibly for everybody.

Right, Ted Lasso. If you can, watch that episode and it tells something similar to what I’m trying to point out with this article. I won’t spoil it for you, I like the episode too much that way. And I have written about Apple TV+ twice now in this blog, I hope someone from Apple reads this.


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